Our vision is to create a world where the evidence about the life changing public health benefits of vaping products is fully understood and their positive impact is maximized.

We therefore call upon European regulators to take vaping products out of the Tobacco Products Directive and to create a proportionate and evidence-based regulatory environment that:

1. Allows smokers to have access to accurate and credible information about the relative safety of vaping versus smoking

2. Allows smokers to have access to vaping products that can effectively help them to reduce and replace smoking.

3. Allows flavoured vaping liquids

4. Prevents access by young people to vaping products

5. Reduces risks for consumers of vaping products by introducing robust product quality, manufacturing and safety standards

6. Ensures responsible marketing for vaping products that does not target youth

Replace smoking
Vaping liquids
Prevent access
Product quality
Marketing target